The A-Z ChatGPT Prompts For Paid Ads & Creative Strategy – Aniruddha Mishra

• ani7ruddha
• 14 Dec, 2024
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• 5 Mins Read

The A-Z ChatGPT Prompts For Paid Ads & Creative Strategy – Aniruddha Mishra

The goal of this resource is to help you find directions and creative ideas with ChatGPT Prompts.

68 ChatGPT File here

About Me:

My name is Aniruddha Mishra, and I am the Director of Growth @ Nodemedia.co. I manage and scale ads for US-based DTC and Mobile Apps. With $120M+ ad spend across 60+ brands, I ensure my campaign results are predictable & deliver scalable revenue growth.

Linkedin | Twitter | Website

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Intro

General Rules to Consider When Using ChatGPT Prompts

1. Define Your Objectives Clearly: State-specific goals for your ad creative research, such as target audience insights, hook ideas, or innovative ad concepts.
2. Use Precise Language: Use clear and concise language to avoid ambiguity and ensure focused responses.
3. Set Boundaries: Define what you’re not looking for in your research, such as certain industries or types of content, to narrow down results.
4. Encourage Creativity: Prompt the AI to think outside the box, suggesting unconventional or innovative ad ideas.
5. Iterate and Refine: Use the AI’s initial responses to refine your prompts, iterating for more tailored and relevant creative research outcomes. Ask as if chatting with a friend for more natural responses.

 

Step 1: Research

Prompt Examples

1. Summarizing Customer Feedback:
   *”I’m going to paste [BRAND] reviews for their [PRODUCT]. Please store them for now and answer some questions later.”
2. Organizing Insights:
   *”Using the reviews above, summarize key points into 8 categories: Unique Value Propositions, Unique Features, Customer Pain Points, Desired Outcomes, Purchase Prompts, Misconceptions, Failed Solutions, and Objections.”

Advanced Research Areas:

• Target Audience Analysis: Demographic and psychographic data for .
• Competitor Analysis: Review competitors’ ad strategies and customer engagement.
• Market Trends: Explore current trends in [industry or product category].
• Psychological Triggers: Identify emotional and behavioral triggers for conversions.

Step 2: Brainstorm

Textual Hooks

Objective: Grab attention within 3-4 seconds.

Prompt Example:
*”Act as an expert direct-response creative strategist. Given the customer data, create 10 FB+IG ad hooks for [PRODUCT]. Consider emotional triggers, curiosity, and urgency.”

Top Hook Ideas:

1. “Tired of coffee that just doesn’t cut it? Discover what you’ve been missing.”
2. “Say goodbye to wasteful pods. Join the zero-waste coffee revolution!”
3. “Ever wondered what barista-quality coffee at home tastes like? Let’s find out.”

Visual Hooks

Objective: Capture attention visually within 1.5 seconds.

Prompt Example:
*”Suggest 10 visual hooks for [PRODUCT]. Keep in mind the ad’s goal and social media platform.”

Proven Visual Hook Examples:

1. Close-up shots of rich, steaming coffee.
2. A split screen of a cluttered kitchen vs. a minimalist setup with the product.
3. A vibrant visual of coffee beans pouring into the machine in slow motion.

Ad Concepts

Prompt Example:
*”Create 10 unique ad concepts for a 20-30 second Facebook ad about [PRODUCT]. Incorporate humor, relatability, and product benefits.”

Step 3: Ideating Scripts

Develop scripts using structured frameworks. Here are examples:

Modular Frameworks:

• Option A: Hook > Problem > Agitate > Product Intro > Benefit > Social Proof > CTA
• Option B: Hook > Failed Solution > Feature > Demo > CTA

Prompt Example:
*”Using the framework Hook > Problem > Agitate > Product Intro > CTA, write a 30-second script for [PRODUCT]. Keep it engaging and simple.”

Example Script Output:

Module	Content
Hook	“Tired of boring coffee pods? They’re like robots in your kitchen!”
Problem	“They take space and create unnecessary waste!”
Agitate	“It’s like they’re designed to fill your trash can!”
Product Intro	“Meet [PRODUCT], the coffee maker that’s fun and eco-friendly!”
Benefit	“Custom coffee your way—fresh, fast, and zero waste.”
Social Proof	“Thousands of happy coffee lovers are making the switch!”
CTA	“Click now to join the coffee revolution!”

Step 4: Developing Scripts and Creatives

Script Optimization Prompts:

• *”Rewrite this script focusing only on Benefit A and Benefit B.”
• *”Expand on Hook 3 by adding 5 real-life scenarios related to the problem.”
• *”Reduce script length to 15 seconds while retaining key points.”

Enhance Visual Elements:

1. Break scripts into A-roll and B-roll components.
2. Pair each line with suggested visuals, e.g., *”Close-up of steaming coffee during this line.”
3. Generate alternate versions of scripts for A/B testing.

Step 5: Analyzing Creative Performance

Example Analysis Prompts:

1. *”Act as a creative strategist. Analyze this ad: . Provide 5 reasons why it may underperform (under 12 words each).”
2. *”Evaluate the emotional appeal of this UGC ad. How does it connect with the audience?”
3. *”Assess how effectively this ad’s visuals convey the core message.”
4. *”Critique the urgency in the ad copy. Does it compel immediate action?”
5. *”Analyze the alignment between this ad and its landing page. Suggest improvements.”

Recommendations for Optimizing Ad Creatives:

• Refine visual hooks to amplify attention-grabbing elements.
• Simplify complex language for broader appeal.
• Enhance alignment between ad and landing page messaging.

Bonus: ChatGPT Plugins for Ad Strategy

Maximize your workflow with these tools:

1. Link Reader Plugin: Extract content from links, PDFs, and documents.
2. Zapier’s AI Extension: Automate workflows with over 5000 app integrations.
3. Image Suggestion Plugin: Discover visuals aligned with your messaging.
4. Sentiment Analysis Plugin: Evaluate emotional tone in ad copy.
5. Trend Analysis Plugin: Identify emerging trends to inspire timely ad concepts.

Conclusion

With these 51 prompts and strategies, ChatGPT becomes your ultimate assistant in crafting compelling, high-performing ad campaigns. From customer research to ad concept creation and performance analysis, the possibilities are endless.

Embrace the power of AI and revolutionize your ad creative strategy today.

Ready to Elevate Your Ad Strategy?
If you’re a DTC brand spending $20K+/month, let Nodemedia.co help you achieve 6-figure revenue goals consistently. Book a 1:1 call here.

FAQs

1. How can ChatGPT improve ad performance? ChatGPT provides data-driven insights, generates creative ideas, and optimizes scripts for maximum engagement.
2. What industries can benefit from these prompts? These prompts are adaptable for DTC brands, mobile apps, and virtually any product or service.
3. How do I ensure my ChatGPT prompts yield accurate results? Clearly define your objectives, use precise language, and iterate for refined outputs.
4. Can ChatGPT analyze failed ad campaigns? Yes! Use prompts to evaluate emotional appeal, visual effectiveness, and message consistency.
5. What’s the best ChatGPT plugin for ad creatives? The Image Suggestion and Sentiment Analysis plugins are particularly valuable for refining visuals and messaging.