Category: Creative Strategy

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  • 11 Apr, 2024

How to write humor based UGC ad scripts for direct response ads? (Step-by-step Guide)

Another study from Oracle found that 90% of people were more likely to remember a brand’s ad more if it…

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  • 09 Apr, 2024

The Ultimate Ad Creative Strategy Glossary (85+ Terms)

In the ever-evolving advertising landscape, mastering the art of creative strategy is not just an advantage—it’s a necessity. Whether diving…